S22 Digital Organises the 17th SICTED Forum in Madrid

Last Updated on 18 de July de 2026 by S22 Digital

S22 Digital organises the 17th SICTED Forum in Madrid: the event that marks a new era for tourism quality in Spain

On 14 April 2026, the NH Collection Eurobuilding hotel in Madrid hosted the 17th SICTED Forum, the leading annual meeting of the most important tourism quality programme for destinations in Spain. S22 Digital was the company responsible for the comprehensive organisation of the event, taking on all services as Technical Secretariat for SEGITTUR.

This edition of the Forum was especially significant, as it coincided with the official presentation of the new SICTED model, which on its 25th anniversary renews its identity and is now called “Sustainability, Inteligencia y Calidad Turística en el Ecosistema del Destino” (Sustainability, Intelligence and Tourism Quality in the Destination Ecosystem). A milestone that brought together 180 tourism professionals from all over Spain, from the 284 destinations and more than 10,000 services affiliated with the programme.

A high-level institutional day

The institutional opening was led by the Secretary of State for Tourism, Ms Rosario Sánchez Grau, who highlighted the Government’s commitment to a more sustainable tourism model. The day also featured a presentation by Mr Dirk Glaesser, Director of the Sustainable Development of Tourism Department at UN Tourism, who gave a talk on the dimensions of tourism sustainability from an international perspective.

The round table “Context and strategic vision of the new SICTED” brought together Ms Ana Muñoz, Director-General for Tourism Policy at the Ministry of Industry and Tourism; Mr Enrique Martínez, President of SEGITTUR; and Ms Cristina Montalvá Medina, Director-General for Equality and Local Policy at the FEMP. The afternoon session was devoted to simultaneous workshops on the next steps of the new model, and the institutional closing featured Mr Luis Martínez-Sicluna Sepúlveda, Secretary-General of the FEMP.

Comprehensive organisation by S22 Digital

Our team managed the entire event from start to finish: planning, coordination of speakers and suppliers, protocol, logistics and execution.

We developed our own registration platform with automated confirmation management, which made it possible to handle more than 200 initial registrations up to the 180 accredited attendees. For the venue, we evaluated several options and carried out technical visits until we selected the NH Collection Eurobuilding, where we set up five distinct spaces: a main hall for 180 people, two workshop rooms, a catering room and an auxiliary room for recordings.

On the technical side, we installed a 4×2-metre LED screen, a professional sound system with six headset microphones, and a two-camera streaming service with simultaneous recording. Our audiovisual team produced the Forum’s summary video, 15 video-testimonial clips and a photo report of more than 80 images.

In image and communication, we designed all the materials following SICTED’s new style guide: website, mobile app for iOS and Android, digital programme, social media banners, streaming graphics, signage, a 5×3-metre photocall, roll-up, branded lectern, accreditations on recycled paper, attendance certificates and personalised merchandising.

At S22 Digital, we thank SEGITTUR for the trust placed in our team. Projects like this reflect our ability to comprehensively manage high-level institutional events, combining organisational rigour, quality technical production and attention to detail.