Pipo: The Girasoles de Carmona Mascot Makes the Leap into Virtual Reality

Last Updated on 18 de July de 2026 by S22 Digital

At S22 Digital, we have developed a virtual reality experience starring Pipo, the mascot of the Girasoles de Carmona project.

The aim of this development has been to bring into the immersive environment a visual and narrative identity that is already recognisable within the project: Pipo, a friendly character who accompanies visitors as they discover Carmona, its landscapes, its history, its routes and its connection to the sunflower.

A Digital Mascot to Tell the Story of a Region

Girasoles de Carmona is much more than a tourism proposal linked to the sunflower fields. The project connects nature, heritage, local culture, products made from sunflowers and routes through some of the most representative spaces in Carmona.

In this context, Pipo works as a key communication resource: a way to bring the content closer to all audiences, especially families, visitors and people looking for a more intuitive and participatory experience.

From Visual Identity to Immersive Experience

With this virtual reality application, at S22 Digital we have taken a further step in developing Pipo’s universe. The mascot is no longer merely a graphic or narrative element but becomes part of an immersive experience.

Virtual reality allows users to enter a digital environment, interact with the proposal and experience the project from a different perspective. It is not just about seeing content, but about experiencing it.

This evolution reinforces Pipo’s value as the project’s central character and opens up new possibilities for tourism, cultural and educational communication.

Technology Applied to Tourism and Outreach

The development of this experience demonstrates how immersive technologies can add value to regional projects. Virtual reality makes it possible to create useful resources for trade shows, institutional presentations, promotional activities, exhibition spaces and educational environments, helping to reinforce brand recall and generate a more emotional connection with the visitor.

Innovation with Purpose

At S22 Digital, we treat technology as a tool at the service of communication. That is why every development must respond to a clear idea: to tell the story better, generate interest and make it easier for audiences to connect with the content.

Pipo’s virtual reality experience represents exactly that line of work: creativity, digital development and territorial identity applied to a tourism project with its own personality.

With Pipo, Girasoles de Carmona expands its digital universe and shows how a mascot can become a gateway to a region, its landscape and its history.