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Last Updated on 17 de July de 2026 by S22 Digital
The digital management of the 3rd Conference against Disinformation consolidated its impact and reach through its web platform
The official website of the 3rd Conference against Disinformation established itself as a central element in the organisation, promotion and success of the event, held on 23 October 2025 at the Ateneo de Madrid.
The digital platform acted as the communication hub, making it possible to structure and centralise all the information about the event, which brought together journalists, academics and institutions to address the phenomenon of disinformation and its impact on society.
A Strategic Tool to Inform and Convert
The development and management of the website were approached with a strategic focus aimed at facilitating access to information and maximising conversion, which made it possible to:
- Centralise the full programme, speaker profiles and key event information
- Simplify the registration process through clear, direct navigation
- Incorporate calls to action that boosted the conversion of users into attendees
- Improve the event’s digital visibility
This approach helped position the website as the main information channel before, during and after the conference.
A Centralised User Experience
The website brought together in a single environment all the elements needed for the attendee experience.
Users were able to:
- Consult the programme organised by thematic blocks
- Access logistical details such as location, timetable and access
- Register quickly and obtain their ticket
This centralisation reduced friction and enabled smooth interaction with the platform.
Technology at the Service of a Social Challenge
The digital solution helped amplify the reach of a conference focused on one of the main contemporary challenges: disinformation.
The event brought together hundreds of attendees and dozens of experts, establishing itself as a benchmark space for analysing and generating solutions to fake news.
In this context, the website functioned not only as an information medium but also as a key tool for outreach and positioning.
An Effective Model for Institutional Events
The digital management of the 3rd Conference against Disinformation demonstrated the importance of having strategically designed web platforms.
The project made it possible to:
- Integrate communication, operations and lead capture into a single channel
- Scale the event’s visibility
- Optimise the conversion of users into attendees
- Generate impact beyond the in-person event
This approach positioned itself as a replicable model for institutions and organisations seeking to maximise the performance of their events through digital solutions.