Communication and Social Media for Benalmádena Fashion Show de Moda 2025

Last Updated on 17 de July de 2026 by S22 Digital

In 2025, S22 Digital carried out digital communication and social media work linked to the Benalmádena Fashion Show de Moda, an event that once again positioned the municipality as a meeting point for design, local commerce, emerging talent and creativity. The 2025 edition took place on 6 and 7 June, with activities in the Plaza de Andalucía in Benalmádena Pueblo and at the Casa de la Cultura in Arroyo de la Miel. The event brought together different fashion proposals and reinforced its role as a showcase for designers, local labels and industry professionals.

Digital Communication for a Fashion Event

The Benalmádena Fashion Show de Moda 2025 combined fashion, territory and local commerce. At S22 Digital we handled the project’s communication with a visual, dynamic approach adapted to the language of social media. The aim was to support the promotion of the event before, during and after it took place, boosting its visibility and making it easier for citizens, shops, participating labels and the interested public to follow the runway’s progress.

Content to Give Visibility to Local Talent

The content strategy focused on highlighting the local and creative character of the event, emphasising both the participation of designers and the role of the municipality’s shops and brands. The second day of the programme, held on 7 June, was led by local brands on the runway set up at the Casa de la Cultura, with urban, contemporary proposals linked to local commerce. Communication on social media made it possible to give continuity to the event’s narrative, show its visual identity and generate content aligned with an event centred on fashion, sustainability, creativity and local economic drive.

Coverage Focused on the Audience and the Brand

• Presentation of the 2025 edition.
• Dissemination of dates, locations and programming.
• Communication of participating designers, labels and shops.
• Prior content to build anticipation.
• Coverage of the runway and highlights.
• Follow-up posts to reinforce the event’s impact.

Fashion, City and Communication

The Benalmádena Fashion Show de Moda 2025 was an example of how digital communication can help consolidate a local event with public reach, connecting fashion, citizens, commerce and territory. At S22 Digital we understand social media as a strategic tool to broaden the reach of events, reinforce their identity and facilitate closer, more visual and effective communication. The work carried out made it possible to accompany the runway’s evolution and contribute to its positioning as a relevant event within the creative agenda of the Costa del Sol.