The project focused on strengthening the organization’s digital presence, streamlining its institutional communication, and improving the dissemination of its content to its target audiences.

Digital Communication for a Representative Organization

FEDECA’s activities are linked to professional representation, current administrative affairs, union activity, working committees, member associations, and information of interest to Senior Civil Servants.

At S22 Digital, we worked to translate this activity into the digital environment through clear, rigorous communication adapted to the language of social media.

The goal was to maintain an active, professional, and consistent presence that aligned with the organization’s identity, ensuring that its messages reached its community in an organized and understandable way.

Content adapted for social media

Social media management included the planning, writing, and adaptation of content for FEDECA’s various digital channels.

The main communication areas addressed included:

• Institutional news and updates.
• Information on union activity.
• Content related to committees and associations.
• Dissemination of publications and blog posts.
• Messages aimed at reinforcing the professional representation of the organization.

Each publication was written in an institutional, direct, and precise tone, maintaining a visual image aligned with FEDECA’s identity.

A clearer and more structured digital presence.

The work carried out strengthened FEDECA’s public communication and consolidated a more organized, consistent, and recognizable digital presence.

Social media was used as a tool to improve the organization’s visibility, broaden the reach of its communications, and facilitate access to relevant information for its professional community.

Institutional Communication with a Digital Focus

At S22 Digital, we understand that social media is a key channel for representative entities, professional associations, and institutions that need to communicate rigorously, consistently, and clearly.

Our social media management for FEDECA reflects our ability to adapt institutional content to the digital environment, always maintaining professional, useful communication aligned with each organization’s objectives.

La entrada Social Media for FEDECA: Institutional Communication and Professional Representation se publicó primero en S22 Digital.

The 2023 edition was the 16th Guía de Isora International Documentary Film Festival and took place from January 27 to February 4, as stated on the festival’s official website.

Social Media for an International Documentary Film Festival

MiradasDoc is a cultural project with a strong identity, focused on documentary film, audiovisual creation, the professional market, and the dissemination of diverse perspectives on reality.

At S22 Digital, we manage social media communication with a visual and informative approach, designed to keep pace with the festival: programming, screenings, news, professional activities, the market, training, and featured content.

The goal was to strengthen the festival’s digital presence, facilitate access to information, and broaden the reach of its content among the general public, audiovisual professionals, filmmakers, institutions, and the cultural community.

Communication adapted to the event’s pace

Social media management for MiradasDoc 2023 required agile, clear, and coordinated communication with the festival’s activities.

During the project, content was developed related to:

• Presentation of the edition and program.
• Promotion of competitive sections and showcases.
• Information about the MiradasDoc Market.
• Communication of training and professional activities.
• Publication of news and current content.
• Coverage of festival highlights.
• Strengthening the event’s visual identity in the digital environment.

Each post was designed to maintain a consistent image with the MiradasDoc brand, combining the festival’s cultural character with direct and easily understandable communication for social media.

Culture, documentary film, and digital community

Digital communication allowed us to accompany the festival’s celebration and project its content beyond the physical space of the event.

Social media served as a channel for information, dissemination, and connection with the community, facilitating the dissemination of the program, news, and highlights of the edition to a wider audience.

In a festival like MiradasDoc, digital communication not only informs: it also helps to build a narrative, generate anticipation, and reinforce the project’s cultural positioning.

Communication for cultural events

The work developed for MiradasDoc 2023 reflects S22 Digital’s experience in communication management for festivals, conferences, workshops, and cultural events.

Our approach combines editorial planning, content writing, adaptation to digital language, event coverage, and visual consistency, always with the goal of ensuring that each project has a clear, professional, and recognizable online presence.

MiradasDoc 2023 was an example of how digital communication can support a cultural event with its own identity, reinforcing its visibility and facilitating the connection between programming, audience, and the professional community.

La entrada Digital Communication and Social Media for the MiradasDoc Film Festival 2023 se publicó primero en S22 Digital.

The 2024 edition stood out for its visual appeal, its welcoming atmosphere, and its openness to the public, with a staging that integrated the runway into one of Benalmádena’s most recognizable spaces. Fashion took to the streets to connect with residents, visitors, brands, and industry professionals.

A runway designed to be communicated

The 2024 Benalmádena Fashion Show offered great visual potential for social media: the runway show, the audience, the urban setting, the lighting, the styling details, and a distinctly Mediterranean atmosphere.

At S22 Digital, we managed the event’s communication strategy, focusing on strengthening its visibility and extending its identity to the digital sphere.

The goal was to create a compelling narrative before, during, and after the fashion show, combining practical information, visual content, and messages designed to highlight the participating talent.

Social media to spark conversation

Social media communication allowed us to support the event and extend its reach beyond the physical venue.

Content was developed to:

• Introduce the 2024 edition.
• Promote the image and concept of the fashion show.
• Give visibility to designers, brands, and participants.
• Generate anticipation in the days leading up to the event.
• Share highlights from the fashion show.
• Strengthen the connection between fashion, the city, and local businesses.

The communication approach focused on direct visuals, concise messages, and a graphic design tailored to the event’s character.

Fashion, Territory, and Experience

One of the main strengths of this edition was the connection between the catwalk and the municipality itself. The event was presented not just as a fashion show, but as a cultural and social experience integrated into Benalmádena.

Digital communication helped reinforce this idea, showcasing the catwalk as a platform for creativity, style, and local development.

The event’s imagery, with the pink carpet, the surrounding audience, and the urban environment as part of the scene, allowed for the creation of visually striking content with a high potential for dissemination.

An Event with Digital Projection

The 2024 Benalmádena Fashion Show was an example of how social media can contribute to strengthening the identity of a local event, improving its reach, and expanding its impact.

At S22 Digital, we worked to ensure that every piece of content conveyed the energy of the event, carefully considering both the information and the image, tone, and visual consistency.

The 2024 edition solidified a digital communication strategy focused on fashion, creativity, and showcasing local talent.

La entrada Benalmádena Fashion Show 2024: Digital Communication for an Event with Its Own Identity se publicó primero en S22 Digital.

For five days, the UVF brought together professionals, educators, teachers, psychologists, communicators, athletes, and community leaders who shared tools, experiences, and knowledge with the attendees. The opening event was attended by local authorities, including Lola García Martínez, President of the Fuerteventura Island Council; José Miguel Álamo Mendoza, Vice-Rector for Culture, Sports, and Social Engagement at the University of Las Palmas de Gran Canaria campuses; and Adargoma Hernández Rodríguez, Councilor for Water, Education, and Youth of the Fuerteventura Island Council.

At S22 Digital, we worked to ensure that each session had continuity in the digital sphere as well. Our social media coverage allowed us to convey the program’s main messages, highlight the speakers’ participation, and generate content adapted to different communication channels. Through posts, audiovisual pieces, photographs, summaries, and key messages, we aimed to ensure that the impact of the Summer University extended beyond the classroom, reaching new audiences.

This edition featured highly relevant speakers such as María Esclapez, psychologist and science communicator, who opened the sessions with a presentation on healthy relationships and emotional wounds; Rocío García de Leániz, head of the Screen-Addicted Parents’ School, who offered guidelines on digital well-being for families; and Mario Cabrera, former president of the Fuerteventura Island Council, who participated in the panel discussion on the anniversary of the University of Las Palmas de Gran Canaria.

Also participating were Rafa Guerrero, clinical psychologist and expert in educational psychology, with a session on emotional intelligence in children and adolescents; Nayara Ortega, a clinical psychologist and neuropsychologist, addressed the protective factors for mental health; José Rodríguez Pellejero, a psychologist and professor, gave a presentation on attachment; and Érica Cerdeña, a journalist and content creator, reflected on conscious communication as an agent of change.

Throughout the program, social media served as a tool to organize, summarize, and amplify the main ideas of each presentation. Jana Fernández focused on the importance of rest and sleep for mental health; David Pastor Vico addressed the ethics of trust and friendship; Alba Cardalda shared strategies for setting healthy boundaries; and Mara Jiménez shared her experience with self-esteem and the fight against fatphobia.

The event’s communication strategy also highlighted other noteworthy presentations, such as María Jesús Campos’s, which focused on emotional health in the classroom; and Silvia Olmedo’s, who analyzed the challenges of promoting mental health on social media. El Chojin, who conveyed messages of respect and self-acceptance through music; and Pablo André, who offered an innovative perspective on personal and professional growth.

The coverage continued with leading figures such as Irene Villa, journalist and psychologist, who shared an inspiring story of overcoming adversity; Beatriz Cazurro, psychotherapist, who reflected on the influence of childhood on emotional well-being; and Teresa Perales, Olympic gold medalist, who emphasized resilience, effort, and adaptability.

In addition to social media efforts, S22 Digital helped to increase the event’s visibility through media outreach and the distribution of press releases. The goal was to ensure that the Fuerteventura Summer University had a presence beyond the attendees, generating useful materials to inform, document, and showcase the institutional and social value of the initiative.The Fuerteventura Summer University has proven to be an essential forum for promoting education, mental health, and social well-being. The collaboration between the Fuerteventura Island Council, the University of Las Palmas de Gran Canaria, and various public and private entities has been key to the success of this edition.

At S22 Digital, we continue to champion close, strategic, and effective communication, capable of transforming each event into a shared, visible, and connected experience for the community.View the summaries

La entrada S22 Digital supports the digital communication and press coverage of the Fuerteventura Summer University se publicó primero en S22 Digital.