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Last Updated on 18 de July de 2026 by S22 Digital
In 2023, S22 Digital developed digital communication and social media management strategies for MiradasDoc, the Guía de Isora International Documentary Film Festival.
The 2023 edition was the 16th Guía de Isora International Documentary Film Festival and took place from January 27 to February 4, as stated on the festival’s official website.
Social Media for an International Documentary Film Festival
MiradasDoc is a cultural project with a strong identity, focused on documentary film, audiovisual creation, the professional market, and the dissemination of diverse perspectives on reality.
At S22 Digital, we manage social media communication with a visual and informative approach, designed to keep pace with the festival: programming, screenings, news, professional activities, the market, training, and featured content.
The goal was to strengthen the festival’s digital presence, facilitate access to information, and broaden the reach of its content among the general public, audiovisual professionals, filmmakers, institutions, and the cultural community.
Communication adapted to the event’s pace
Social media management for MiradasDoc 2023 required agile, clear, and coordinated communication with the festival’s activities.
During the project, content was developed related to:
- Presentation of the edition and program.
- Promotion of competitive sections and showcases.
- Information about the MiradasDoc Market.
- Communication of training and professional activities.
- Publication of news and current content.
- Coverage of festival highlights.
- Strengthening the event’s visual identity in the digital environment.
Each post was designed to maintain a consistent image with the MiradasDoc brand, combining the festival’s cultural character with direct and easily understandable communication for social media.
Culture, documentary film, and digital community
Digital communication allowed us to accompany the festival’s celebration and project its content beyond the physical space of the event.
Social media served as a channel for information, dissemination, and connection with the community, facilitating the dissemination of the program, news, and highlights of the edition to a wider audience.
In a festival like MiradasDoc, digital communication not only informs: it also helps to build a narrative, generate anticipation, and reinforce the project’s cultural positioning.
Communication for cultural events
The work developed for MiradasDoc 2023 reflects S22 Digital’s experience in communication management for festivals, conferences, workshops, and cultural events.
Our approach combines editorial planning, content writing, adaptation to digital language, event coverage, and visual consistency, always with the goal of ensuring that each project has a clear, professional, and recognizable online presence.
MiradasDoc 2023 was an example of how digital communication can support a cultural event with its own identity, reinforcing its visibility and facilitating the connection between programming, audience, and the professional community.