Benalmádena Fashion Show 2024: Digital Communication for an Event with Its Own Identity

Last Updated on 18 de July de 2026 by S22 Digital

In 2024, S22 Digital developed digital communication and social media strategies for the Benalmádena Fashion Show, an event that transformed the town’s urban environment into a meeting place for fashion, creativity, local businesses, and citizen participation.

The 2024 edition stood out for its visual appeal, its welcoming atmosphere, and its openness to the public, with a staging that integrated the runway into one of Benalmádena’s most recognizable spaces. Fashion took to the streets to connect with residents, visitors, brands, and industry professionals.

A runway designed to be communicated

The 2024 Benalmádena Fashion Show offered great visual potential for social media: the runway show, the audience, the urban setting, the lighting, the styling details, and a distinctly Mediterranean atmosphere.

At S22 Digital, we managed the event’s communication strategy, focusing on strengthening its visibility and extending its identity to the digital sphere.

The goal was to create a compelling narrative before, during, and after the fashion show, combining practical information, visual content, and messages designed to highlight the participating talent.

Social media to spark conversation

Social media communication allowed us to support the event and extend its reach beyond the physical venue.

Content was developed to:

• Introduce the 2024 edition.
• Promote the image and concept of the fashion show.
• Give visibility to designers, brands, and participants.
• Generate anticipation in the days leading up to the event.
• Share highlights from the fashion show.
• Strengthen the connection between fashion, the city, and local businesses.

The communication approach focused on direct visuals, concise messages, and a graphic design tailored to the event’s character.

Fashion, Territory, and Experience

One of the main strengths of this edition was the connection between the catwalk and the municipality itself. The event was presented not just as a fashion show, but as a cultural and social experience integrated into Benalmádena.

Digital communication helped reinforce this idea, showcasing the catwalk as a platform for creativity, style, and local development.

The event’s imagery, with the pink carpet, the surrounding audience, and the urban environment as part of the scene, allowed for the creation of visually striking content with a high potential for dissemination.

An Event with Digital Projection

The 2024 Benalmádena Fashion Show was an example of how social media can contribute to strengthening the identity of a local event, improving its reach, and expanding its impact.

At S22 Digital, we worked to ensure that every piece of content conveyed the energy of the event, carefully considering both the information and the image, tone, and visual consistency.

The 2024 edition solidified a digital communication strategy focused on fashion, creativity, and showcasing local talent.