{"id":19057,"date":"2026-04-16T08:50:22","date_gmt":"2026-04-16T08:50:22","guid":{"rendered":"https:\/\/www.s22digital.com\/?p=19057"},"modified":"2026-07-17T07:43:35","modified_gmt":"2026-07-17T07:43:35","slug":"s22-digital-organise-le-17e-forum-sicted-a-madrid","status":"publish","type":"post","link":"https:\/\/www.s22digital.com\/fr\/s22-digital-organise-le-17e-forum-sicted-a-madrid\/","title":{"rendered":"S22 Digital organise le 17e Forum SICTED \u00e0 Madrid"},"content":{"rendered":"

S22 Digital organise le 17e Forum SICTED \u00e0 Madrid : l’\u00e9v\u00e9nement qui marque une nouvelle \u00e8re pour la qualit\u00e9 touristique en Espagne<\/strong><\/p>\n

Le 14 avril 2026, l’h\u00f4tel NH Collection Eurobuilding de Madrid a accueilli le 17e Forum SICTED, le rendez-vous annuel de r\u00e9f\u00e9rence du plus important programme de qualit\u00e9 touristique des destinations en Espagne. S22 Digital a \u00e9t\u00e9 l’entreprise charg\u00e9e de l’organisation int\u00e9grale de l’\u00e9v\u00e9nement, assumant l’ensemble des prestations en tant que Secr\u00e9tariat technique pour SEGITTUR.<\/p>\n

Cette \u00e9dition du Forum a rev\u00eatu une importance singuli\u00e8re, co\u00efncidant avec la pr\u00e9sentation officielle du nouveau mod\u00e8le SICTED qui, pour son 25e anniversaire, renouvelle son identit\u00e9 et prend d\u00e9sormais le nom de \u00ab Sostenibilidad, Inteligencia y Calidad Tur\u00edstica en el Ecosistema del Destino \u00bb (Durabilit\u00e9, Intelligence et Qualit\u00e9 touristique dans l’\u00e9cosyst\u00e8me de la destination). Un jalon qui a r\u00e9uni 180 professionnels du secteur touristique de toute l’Espagne, issus des 284 destinations et des plus de 10 000 services adh\u00e9rant au programme.<\/p>\n

Une journ\u00e9e institutionnelle de haut niveau<\/strong><\/p>\n

L’ouverture institutionnelle a \u00e9t\u00e9 assur\u00e9e par la Secr\u00e9taire d’\u00c9tat au Tourisme, Mme Rosario S\u00e1nchez Grau, qui a soulign\u00e9 l’engagement du Gouvernement en faveur d’un mod\u00e8le touristique plus durable. La journ\u00e9e a \u00e9galement compt\u00e9 sur l’intervention de M. Dirk Glaesser, Directeur du D\u00e9partement du d\u00e9veloppement durable du tourisme d’ONU Tourisme, qui a pr\u00e9sent\u00e9 une conf\u00e9rence sur les dimensions de la durabilit\u00e9 touristique dans une perspective internationale.<\/p>\n

La table ronde \u00ab Contexte et vision strat\u00e9gique du nouveau SICTED \u00bb a r\u00e9uni Mme Ana Mu\u00f1oz, Directrice g\u00e9n\u00e9rale des politiques touristiques du minist\u00e8re de l’Industrie et du Tourisme ; M. Enrique Mart\u00ednez, Pr\u00e9sident de SEGITTUR ; et Mme Cristina Montalv\u00e1 Medina, Directrice g\u00e9n\u00e9rale de l’\u00c9galit\u00e9 et des politiques locales de la FEMP. La session de l’apr\u00e8s-midi a \u00e9t\u00e9 consacr\u00e9e \u00e0 des ateliers simultan\u00e9s sur les prochaines \u00e9tapes du nouveau mod\u00e8le, et la cl\u00f4ture institutionnelle a compt\u00e9 sur M. Luis Mart\u00ednez-Sicluna Sep\u00falveda, Secr\u00e9taire g\u00e9n\u00e9ral de la FEMP.<\/p>\n

\"\" \"\" \"\"<\/p>\n

Une organisation int\u00e9grale par S22 Digital<\/strong><\/p>\n

Notre \u00e9quipe a g\u00e9r\u00e9 la totalit\u00e9 de l’\u00e9v\u00e9nement du d\u00e9but \u00e0 la fin : planification, coordination des intervenants et des prestataires, protocole, logistique et ex\u00e9cution.<\/p>\n

Nous avons d\u00e9velopp\u00e9 notre propre plateforme d’inscriptions avec une gestion automatis\u00e9e des confirmations, qui a permis de g\u00e9rer plus de 200 inscriptions initiales jusqu’aux 180 participants accr\u00e9dit\u00e9s. Pour le lieu, nous avons \u00e9valu\u00e9 plusieurs options et effectu\u00e9 des visites techniques jusqu’\u00e0 s\u00e9lectionner le NH Collection Eurobuilding, o\u00f9 nous avons configur\u00e9 cinq espaces diff\u00e9renci\u00e9s : une salle principale pour 180 personnes, deux salles d’atelier, une salle de restauration et une salle auxiliaire pour les enregistrements.<\/p>\n

Sur le plan technique, nous avons install\u00e9 un \u00e9cran LED de 4×2 m\u00e8tres, un syst\u00e8me de son professionnel avec six micros-serre-t\u00eate et un service de streaming \u00e0 deux cam\u00e9ras avec enregistrement simultan\u00e9. Notre \u00e9quipe audiovisuelle a produit la vid\u00e9o r\u00e9sum\u00e9 du Forum, 15 capsules de vid\u00e9o-t\u00e9moignage et un reportage photographique de plus de 80 images.<\/p>\n

\"\" \"\"<\/p>\n

En mati\u00e8re d’image et de communication, nous avons con\u00e7u tous les supports en suivant la nouvelle charte graphique de SICTED : site web, application mobile pour iOS et Android, programme num\u00e9rique, banni\u00e8res pour les r\u00e9seaux sociaux, habillage du streaming, signal\u00e9tique, un photocall de 5×3 m\u00e8tres, roll-up, pupitre brand\u00e9, accr\u00e9ditations sur papier recycl\u00e9, certificats d’assistance et merchandising personnalis\u00e9.<\/p>\n

\"\"<\/p>\n

Chez S22 Digital, nous remercions SEGITTUR pour la confiance accord\u00e9e \u00e0 notre \u00e9quipe. Des projets comme celui-ci refl\u00e8tent notre capacit\u00e9 \u00e0 g\u00e9rer de mani\u00e8re int\u00e9grale des \u00e9v\u00e9nements institutionnels de haut niveau, en combinant rigueur organisationnelle, production technique de qualit\u00e9 et attention au d\u00e9tail.<\/p>\n","protected":false},"excerpt":{"rendered":"

S22 Digital organise le 17e Forum SICTED \u00e0 Madrid : l’\u00e9v\u00e9nement qui marque une nouvelle \u00e8re pour la qualit\u00e9 touristique en Espagne Le 14 avril 2026, l’h\u00f4tel NH Collection Eurobuilding de Madrid a accueilli le 17e Forum SICTED, le rendez-vous annuel de r\u00e9f\u00e9rence du plus important programme de qualit\u00e9 touristique des destinations en Espagne. S22 […]<\/p>\n","protected":false},"author":1,"featured_media":16801,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-19057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\nS22 Digital organise le 17e Forum SICTED \u00e0 Madrid - S22 Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.s22digital.com\/fr\/s22-digital-organise-le-17e-forum-sicted-a-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S22 Digital organise le 17e Forum SICTED \u00e0 Madrid - S22 Digital\" \/>\n<meta property=\"og:description\" content=\"S22 Digital organise le 17e Forum SICTED \u00e0 Madrid : l’\u00e9v\u00e9nement qui marque une nouvelle \u00e8re pour la qualit\u00e9 touristique en Espagne Le 14 avril 2026, l’h\u00f4tel NH Collection Eurobuilding de Madrid a accueilli le 17e Forum SICTED, le rendez-vous annuel de r\u00e9f\u00e9rence du plus important programme de qualit\u00e9 touristique des destinations en Espagne. 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