{"id":19005,"date":"2026-05-09T06:10:45","date_gmt":"2026-05-09T06:10:45","guid":{"rendered":"https:\/\/www.s22digital.com\/?p=19005"},"modified":"2026-07-17T07:43:49","modified_gmt":"2026-07-17T07:43:49","slug":"s22-digital-organise-le-1er-congres-de-la-famille-vitoria-euskadi","status":"publish","type":"post","link":"https:\/\/www.s22digital.com\/fr\/s22-digital-organise-le-1er-congres-de-la-famille-vitoria-euskadi\/","title":{"rendered":"S22 Digital organise le 1er Congr\u00e8s de la Famille (Vitoria, Euskadi)"},"content":{"rendered":"

S22 Digital au 1er Congr\u00e8s de la Famille : communication, organisation et contenu au service de ce qui compte<\/strong><\/p>\n

L’Euskadi vient de c\u00e9l\u00e9brer l’un des congr\u00e8s les plus importants de ces derni\u00e8res ann\u00e9es en mati\u00e8re de d\u00e9mographie et de politiques familiales. Une rencontre qui a r\u00e9uni des experts internationaux, des repr\u00e9sentants institutionnels et des responsables politiques pour d\u00e9battre de quelque chose qui nous concerne tous : comment construire des soci\u00e9t\u00e9s capables de soutenir de v\u00e9ritables projets de vie pour les familles du XXIe si\u00e8cle.<\/p>\n

Chez S22 Digital, nous avons eu le privil\u00e8ge d’\u00eatre derri\u00e8re ce congr\u00e8s : organiser l’\u00e9v\u00e9nement, g\u00e9rer sa communication, r\u00e9diger les communiqu\u00e9s de presse, animer les r\u00e9seaux sociaux et tout couvrir avec notre propre production audiovisuelle.<\/p>\n

Un d\u00e9bat de fond, avec des voix de premier plan<\/strong><\/p>\n

La journ\u00e9e a d\u00e9but\u00e9 par la pr\u00e9sentation du 5e Plan interinstitutionnel de soutien aux familles 2025-2030, pr\u00e9sent\u00e9 par le vice-conseiller \u00e0 la Jeunesse et au D\u00e9fi d\u00e9mographique du Gouvernement basque, Xabier Legarreta. Un plan qui, selon ses propres mots, exprime \u00ab comment l’Euskadi veut prendre soin, vivre et construire le bien-\u00eatre collectif dans les ann\u00e9es \u00e0 venir \u00bb, et qui reconna\u00eet la diversit\u00e9 familiale comme une d\u00e9cision politique aux cons\u00e9quences r\u00e9elles : \u00e9liminer les discriminations, adapter les aides et construire une \u00e9galit\u00e9 r\u00e9elle.<\/p>\n

Arnstein Aassve, professeur \u00e0 l’Universit\u00e0 Bocconi et r\u00e9f\u00e9rence internationale en d\u00e9mographie, a mis les donn\u00e9es sur la table : le taux de f\u00e9condit\u00e9 chute dans le monde entier, le d\u00e9sir d’avoir des enfants n’a pas chang\u00e9, et l’\u00e9cart entre ce d\u00e9sir et la r\u00e9alit\u00e9 pointe un \u00e9chec des politiques publiques. Sa conclusion \u00e9tait claire : \u00ab Le d\u00e9fi ne consiste pas seulement \u00e0 augmenter la natalit\u00e9 ; il consiste \u00e0 repenser les soci\u00e9t\u00e9s pour que les personnes puissent construire des projets de vie durables dans des conditions de stabilit\u00e9, de confiance et d’opportunit\u00e9 \u00bb.<\/p>\n

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L’\u00e9conomiste Claudia Hupkau (Universit\u00e9 catholique de Louvain) a cl\u00f4tur\u00e9 les interventions en rappelant quelque chose que l’on oublie trop souvent : le travail domestique et de soins non r\u00e9mun\u00e9r\u00e9 pourrait repr\u00e9senter entre 20 % et 40 % du PIB, p\u00e8se de mani\u00e8re in\u00e9gale sur les femmes et a des cons\u00e9quences directes sur leurs carri\u00e8res et leurs opportunit\u00e9s. Les politiques familiales, a-t-elle d\u00e9fendu, ne sont pas seulement une question sociale : elles sont un \u00e9l\u00e9ment cl\u00e9 pour la croissance \u00e9conomique et l’\u00e9galit\u00e9.<\/p>\n

Communiquer ce qui compte<\/strong><\/p>\n

Chez S22 Digital, nous pensons que les \u00e9v\u00e9nements de ce type n’ont un impact r\u00e9el que si leur contenu d\u00e9passe les murs de la salle. C’est pourquoi nous travaillons la communication de bout en bout : de l’organisation logistique \u00e0 la couverture audiovisuelle, en passant par les communiqu\u00e9s de presse et la gestion des r\u00e9seaux sociaux en temps r\u00e9el.<\/p>\n

Parce qu’il ne suffit pas que les id\u00e9es soient bonnes. Il faut r\u00e9ussir \u00e0 les faire circuler.<\/p>\n","protected":false},"excerpt":{"rendered":"

S22 Digital au 1er Congr\u00e8s de la Famille : communication, organisation et contenu au service de ce qui compte L’Euskadi vient de c\u00e9l\u00e9brer l’un des congr\u00e8s les plus importants de ces derni\u00e8res ann\u00e9es en mati\u00e8re de d\u00e9mographie et de politiques familiales. Une rencontre qui a r\u00e9uni des experts internationaux, des repr\u00e9sentants institutionnels et des responsables […]<\/p>\n","protected":false},"author":1,"featured_media":16900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-19005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\nS22 Digital organise le 1er Congr\u00e8s de la Famille (Vitoria, Euskadi) - S22 Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.s22digital.com\/fr\/s22-digital-organise-le-1er-congres-de-la-famille-vitoria-euskadi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S22 Digital organise le 1er Congr\u00e8s de la Famille (Vitoria, Euskadi) - S22 Digital\" \/>\n<meta property=\"og:description\" content=\"S22 Digital au 1er Congr\u00e8s de la Famille : communication, organisation et contenu au service de ce qui compte L’Euskadi vient de c\u00e9l\u00e9brer l’un des congr\u00e8s les plus importants de ces derni\u00e8res ann\u00e9es en mati\u00e8re de d\u00e9mographie et de politiques familiales. 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