{"id":16891,"date":"2026-05-09T06:10:45","date_gmt":"2026-05-09T06:10:45","guid":{"rendered":"https:\/\/www.s22digital.com\/?p=16891"},"modified":"2026-07-08T15:38:42","modified_gmt":"2026-07-08T15:38:42","slug":"s22-digital-en-el-i-congreso-de-la-familia-vitoria-euskadi","status":"publish","type":"post","link":"https:\/\/www.s22digital.com\/es\/s22-digital-en-el-i-congreso-de-la-familia-vitoria-euskadi\/","title":{"rendered":"S22 Digital organiza el I Congreso de la Familia (Vitoria, Euskadi)"},"content":{"rendered":"

S22 Digital en el I Congreso de la Familia: comunicaci\u00f3n, organizaci\u00f3n y contenido al servicio de lo que importa<\/strong><\/p>\n

Euskadi acaba de celebrar uno de los congresos m\u00e1s relevantes en materia de demograf\u00eda y pol\u00edticas familiares de los \u00faltimos a\u00f1os. Un encuentro que reuni\u00f3 a expertos internacionales, representantes institucionales y responsables pol\u00edticos para debatir algo que nos afecta a todos: c\u00f3mo construir sociedades capaces de sostener proyectos de vida reales para las familias del siglo XXI.<\/p>\n

En S22 Digital tuvimos el privilegio de estar detr\u00e1s de este congreso: organizando el evento, gestionando su comunicaci\u00f3n, redactando las notas de prensa, dinamizando las redes sociales y cubriendo todo con producci\u00f3n audiovisual propia.<\/p>\n

Un debate de fondo, con voces de primer nivel<\/strong><\/p>\n

La jornada arranc\u00f3 con la presentaci\u00f3n del V Plan Interinstitucional de Apoyo a las Familias 2025-2030<\/strong>, a cargo del Viceconsejero de Juventud y Reto Demogr\u00e1fico del Gobierno Vasco, Xabier Legarreta. Un plan que, en sus propias palabras, expresa \u00abc\u00f3mo Euskadi quiere cuidar, vivir y construir el bienestar colectivo en los pr\u00f3ximos a\u00f1os\u00bb, y que reconoce la diversidad familiar como una decisi\u00f3n pol\u00edtica con consecuencias reales: eliminar discriminaciones, adecuar las ayudas y construir una igualdad real.<\/p>\n

El catedr\u00e1tico de la Universit\u00e0 Bocconi Arnstein Aassve<\/strong>, referencia internacional en demograf\u00eda, puso los datos encima de la mesa: la tasa de fecundidad cae en todo el mundo, el deseo de tener hijos no ha cambiado, y la distancia entre ese deseo y la realidad apunta a un fallo de las pol\u00edticas p\u00fablicas. Su conclusi\u00f3n fue clara: \u00abEl reto no consiste solo en aumentar la natalidad; consiste en redise\u00f1ar las sociedades para que las personas puedan construir proyectos de vida sostenibles en condiciones de estabilidad, confianza y oportunidad\u00bb.<\/p>\n

\"\" \"\"\"\"<\/p>\n

La economista Claudia Hupkau<\/strong> (Universit\u00e9 Catholique de Louvain) cerr\u00f3 las ponencias recordando algo que se olvida con demasiada frecuencia: el trabajo dom\u00e9stico y de cuidados no remunerado podr\u00eda representar entre el 20% y el 40% del PIB, recae de forma desigual sobre las mujeres, y tiene consecuencias directas sobre sus carreras y oportunidades. Las pol\u00edticas familiares, defendi\u00f3, no son solo una cuesti\u00f3n social: son una pieza clave para el crecimiento econ\u00f3mico y la igualdad.<\/p>\n

Comunicar lo que importa<\/strong><\/p>\n

En S22 Digital creemos que los eventos de este tipo solo tienen impacto real si su contenido llega m\u00e1s all\u00e1 de la sala. Por eso trabajamos la comunicaci\u00f3n de principio a fin: desde la organizaci\u00f3n log\u00edstica hasta la cobertura audiovisual, pasando por las notas de prensa y la gesti\u00f3n de redes sociales en tiempo real.<\/p>\n

Porque no basta con que las ideas sean buenas. Hay que conseguir que circulen.<\/p>\n","protected":false},"excerpt":{"rendered":"

S22 Digital en el I Congreso de la Familia: comunicaci\u00f3n, organizaci\u00f3n y contenido al servicio de lo que importa Euskadi acaba de celebrar uno de los congresos m\u00e1s relevantes en materia de demograf\u00eda y pol\u00edticas familiares de los \u00faltimos a\u00f1os. Un encuentro que reuni\u00f3 a expertos internacionales, representantes institucionales y responsables pol\u00edticos para debatir algo […]<\/p>\n","protected":false},"author":1,"featured_media":16898,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[39,65,64,60],"tags":[],"class_list":["post-16891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-lisa","category-s22-panelists-2","category-s22-smart-events"],"yoast_head":"\nS22 Digital organiza el I Congreso de la Familia (Vitoria, Euskadi) - S22 Digital<\/title>\n<meta name=\"description\" content=\"S22 Digital en el I Congreso de la Familia: comunicaci\u00f3n, organizaci\u00f3n y contenido al servicio de lo que importa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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