{"id":19946,"date":"2026-07-18T20:36:55","date_gmt":"2026-07-18T20:36:55","guid":{"rendered":"https:\/\/www.s22digital.com\/benalmadena-fashion-show-2024-digital-communication-for-an-event-with-its-own-identity\/"},"modified":"2026-07-18T20:36:55","modified_gmt":"2026-07-18T20:36:55","slug":"benalmadena-fashion-show-2024-digital-communication-for-an-event-with-its-own-identity","status":"publish","type":"post","link":"https:\/\/www.s22digital.com\/en\/benalmadena-fashion-show-2024-digital-communication-for-an-event-with-its-own-identity\/","title":{"rendered":"Benalm\u00e1dena Fashion Show 2024: Digital Communication for an Event with Its Own Identity"},"content":{"rendered":"<p>In 2024, S22 Digital developed digital communication and social media strategies for the Benalm\u00e1dena Fashion Show, an event that transformed the town&#8217;s urban environment into a meeting place for fashion, creativity, local businesses, and citizen participation.<\/p>\n<p>The 2024 edition stood out for its visual appeal, its welcoming atmosphere, and its openness to the public, with a staging that integrated the runway into one of Benalm\u00e1dena&#8217;s most recognizable spaces. Fashion took to the streets to connect with residents, visitors, brands, and industry professionals.<\/p>\n<h2>A runway designed to be communicated<\/h2>\n<p>The 2024 Benalm\u00e1dena Fashion Show offered great visual potential for social media: the runway show, the audience, the urban setting, the lighting, the styling details, and a distinctly Mediterranean atmosphere.<\/p>\n<p>At S22 Digital, we managed the event&#8217;s communication strategy, focusing on strengthening its visibility and extending its identity to the digital sphere.<\/p>\n<p>The goal was to create a compelling narrative before, during, and after the fashion show, combining practical information, visual content, and messages designed to highlight the participating talent.<\/p>\n<h2>Social media to spark conversation<\/h2>\n<p>Social media communication allowed us to support the event and extend its reach beyond the physical venue.<\/p>\n<p>Content was developed to:<\/p>\n<ul>\n<li>Introduce the 2024 edition.<\/li>\n<li>Promote the image and concept of the fashion show.<\/li>\n<li>Give visibility to designers, brands, and participants.<\/li>\n<li>Generate anticipation in the days leading up to the event.<\/li>\n<li>Share highlights from the fashion show.<\/li>\n<li>Strengthen the connection between fashion, the city, and local businesses.<\/li>\n<\/ul>\n<p>The communication approach focused on direct visuals, concise messages, and a graphic design tailored to the event&#8217;s character.<\/p>\n<h2>Fashion, Territory, and Experience<\/h2>\n<p>One of the main strengths of this edition was the connection between the catwalk and the municipality itself. The event was presented not just as a fashion show, but as a cultural and social experience integrated into Benalm\u00e1dena.<\/p>\n<p>Digital communication helped reinforce this idea, showcasing the catwalk as a platform for creativity, style, and local development.<\/p>\n<p>The event&#8217;s imagery, with the pink carpet, the surrounding audience, and the urban environment as part of the scene, allowed for the creation of visually striking content with a high potential for dissemination.<\/p>\n<h2>An Event with Digital Projection<\/h2>\n<p>The 2024 Benalm\u00e1dena Fashion Show was an example of how social media can contribute to strengthening the identity of a local event, improving its reach, and expanding its impact.<\/p>\n<p>At S22 Digital, we worked to ensure that every piece of content conveyed the energy of the event, carefully considering both the information and the image, tone, and visual consistency.<\/p>\n<p>The 2024 edition solidified a digital communication strategy focused on fashion, creativity, and showcasing local talent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2024, S22 Digital developed digital communication and social media strategies for the Benalm\u00e1dena Fashion Show, an event that transformed the town&#8217;s urban environment into a meeting place for fashion, creativity, local businesses, and citizen participation. The 2024 edition stood out for its visual appeal, its welcoming atmosphere, and its openness to the public, with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[101],"tags":[],"class_list":["post-19946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benalm\u00e1dena Fashion Show 2024: Digital Communication for an Event with Its Own Identity - S22 Digital<\/title>\n<meta name=\"description\" content=\"In 2024, S22 Digital developed digital communication and social media strategies for the Benalm\u00e1dena Fashion Show, an event that transformed\u2026\" \/>\n<meta name=\"robots\" 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