{"id":19032,"date":"2026-04-20T21:38:43","date_gmt":"2026-04-20T21:38:43","guid":{"rendered":"https:\/\/www.s22digital.com\/?p=19032"},"modified":"2026-07-18T19:33:07","modified_gmt":"2026-07-18T19:33:07","slug":"seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona","status":"publish","type":"post","link":"https:\/\/www.s22digital.com\/en\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\/","title":{"rendered":"Seafood 2026 Trade Show: Presence, Outreach and a Strategic Sector (Fira de Barcelona)"},"content":{"rendered":"<p>Barcelona hosted a new edition of Seafood, one of the leading international trade shows of the food supply chain. And S22 Digital was there, working alongside FUNDAE and the Comisi\u00f3n Paritaria Sectorial de la Industria del Fr\u00edo Industrial (the Industrial Refrigeration Sector Joint Committee).<\/p>\n<p>Our work on this occasion was twofold: managing the communication and digital presence of the CPS Fr\u00edo Industrial at the trade show, and designing the stand and outreach materials that accompanied its participation.<\/p>\n<p><strong>A strategic industry that needs visibility<\/strong><\/p>\n<p>The industrial refrigeration industry is a key part of the supply chain. Without it, food does not arrive, food logistics do not work, and safety in distribution is not guaranteed. And yet, it is a sector with little visibility in public debate, with a growing demand for qualified labour and an urgent need for continuous training throughout working life.<\/p>\n<p>Seafood 2026 was a perfect opportunity to change that: to bring to the heart of an international trade show the message that this sector exists, matters and needs talent.<\/p>\n<p><strong>A collective project<\/strong><\/p>\n<p>The participation brought together key players in the sector: CCOO de Industria, ALDEFE, UGT, the SEPE and the Ministry of Labour and Social Economy, together with the FUNDAE team. A joint effort that reflects exactly the spirit of the joint committees: employers, unions and institutions working in the same direction.<\/p>\n<p>At S22 Digital, we feel part of that collective effort. Because communicating well is not just about designing nice materials or posting on social media: it is about understanding the sector, knowing the people who drive it and helping their work reach further.<\/p>\n<p><strong>Does your organisation take part in trade shows or sector events and want to get more out of them? Let&#8217;s talk.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona hosted a new edition of Seafood, one of the leading international trade shows of the food supply chain. And S22 Digital was there, working alongside FUNDAE and the Comisi\u00f3n Paritaria Sectorial de la Industria del Fr\u00edo Industrial (the Industrial Refrigeration Sector Joint Committee). Our work on this occasion was twofold: managing the communication and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[2],"tags":[],"class_list":["post-19032","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seafood 2026 Trade Show | S22 Digital<\/title>\n<meta name=\"description\" content=\"S22 Digital supported communication and outreach at Seafood 2026 in Barcelona, helping an industrial refrigeration committee connect with a strategic sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.s22digital.com\/en\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seafood 2026 Trade Show | S22 Digital\" \/>\n<meta property=\"og:description\" content=\"S22 Digital supported communication and outreach at Seafood 2026 in Barcelona, helping an industrial refrigeration committee connect with a strategic sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.s22digital.com\/en\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\/\" \/>\n<meta property=\"og:site_name\" content=\"S22 Digital\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-20T21:38:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-18T19:33:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.s22digital.com\/wp-content\/uploads\/2026\/05\/1776880201591.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"725\" \/>\n\t<meta property=\"og:image:height\" content=\"1342\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"S22 Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"S22 Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\\\/\"},\"author\":{\"name\":\"S22 Digital\",\"@id\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/#\\\/schema\\\/person\\\/6a48395bea78715f8a41de0c319911d0\"},\"headline\":\"Seafood 2026 Trade Show: Presence, Outreach and a Strategic Sector (Fira de Barcelona)\",\"datePublished\":\"2026-04-20T21:38:43+00:00\",\"dateModified\":\"2026-07-18T19:33:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\\\/\"},\"wordCount\":302,\"publisher\":{\"@id\":\"https:\\\/\\\/www.s22digital.com\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\\\/\",\"url\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\\\/\",\"name\":\"Seafood 2026 Trade Show | S22 Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/#website\"},\"datePublished\":\"2026-04-20T21:38:43+00:00\",\"dateModified\":\"2026-07-18T19:33:07+00:00\",\"description\":\"S22 Digital supported communication and outreach at Seafood 2026 in Barcelona, helping an industrial refrigeration committee connect with a strategic sector.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.s22digital.com\\\/en\\\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Seafood 2026 Trade Show: Presence, Outreach and a Strategic Sector (Fira de Barcelona)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/\",\"name\":\"S22 Digital\",\"description\":\"Events, communication, technology, artificial intelligence and consulting agency.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.s22digital.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\",\"alternateName\":\"S22 Digital\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.s22digital.com\\\/#organization\",\"name\":\"S22 Digital\",\"url\":\"https:\\\/\\\/www.s22digital.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.s22digital.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/cropped-cropped-Disen\u0303o-sin-ti\u0301tulo.png\",\"contentUrl\":\"https:\\\/\\\/www.s22digital.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/cropped-cropped-Disen\u0303o-sin-ti\u0301tulo.png\",\"width\":347,\"height\":152,\"caption\":\"S22 Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"legalName\":\"S22 Digital, S.L.\",\"email\":\"info@s22digital.com\",\"telephone\":\"+34 921 70 33 22\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/73455807\\\/\"],\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Madrid\",\"addressCountry\":\"ES\"},\"contactPoint\":[{\"@type\":\"ContactPoint\",\"contactType\":\"customer service\",\"telephone\":\"+34 921 70 33 22\",\"email\":\"info@s22digital.com\",\"areaServed\":\"ES\",\"availableLanguage\":[\"es\",\"en\",\"fr\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/#\\\/schema\\\/person\\\/6a48395bea78715f8a41de0c319911d0\",\"name\":\"S22 Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bc268f337a98ecce7a6b170b26bbaf0b4d77ef2ee26295838e2bf95e41603961?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bc268f337a98ecce7a6b170b26bbaf0b4d77ef2ee26295838e2bf95e41603961?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bc268f337a98ecce7a6b170b26bbaf0b4d77ef2ee26295838e2bf95e41603961?s=96&d=mm&r=g\",\"caption\":\"S22 Digital\"},\"sameAs\":[\"https:\\\/\\\/www.s22digital.com\"],\"url\":\"https:\\\/\\\/www.s22digital.com\\\/en\\\/author\\\/s22digital\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seafood 2026 Trade Show | S22 Digital","description":"S22 Digital supported communication and outreach at Seafood 2026 in Barcelona, helping an industrial refrigeration committee connect with a strategic sector.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.s22digital.com\/en\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\/","og_locale":"en_US","og_type":"article","og_title":"Seafood 2026 Trade Show | S22 Digital","og_description":"S22 Digital supported communication and outreach at Seafood 2026 in Barcelona, helping an industrial refrigeration committee connect with a strategic sector.","og_url":"https:\/\/www.s22digital.com\/en\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\/","og_site_name":"S22 Digital","article_published_time":"2026-04-20T21:38:43+00:00","article_modified_time":"2026-07-18T19:33:07+00:00","og_image":[{"width":725,"height":1342,"url":"https:\/\/www.s22digital.com\/wp-content\/uploads\/2026\/05\/1776880201591.jpeg","type":"image\/jpeg"}],"author":"S22 Digital","twitter_card":"summary_large_image","twitter_misc":{"Written by":"S22 Digital","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.s22digital.com\/en\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\/#article","isPartOf":{"@id":"https:\/\/www.s22digital.com\/en\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\/"},"author":{"name":"S22 Digital","@id":"https:\/\/www.s22digital.com\/en\/#\/schema\/person\/6a48395bea78715f8a41de0c319911d0"},"headline":"Seafood 2026 Trade Show: Presence, Outreach and a Strategic Sector (Fira de Barcelona)","datePublished":"2026-04-20T21:38:43+00:00","dateModified":"2026-07-18T19:33:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.s22digital.com\/en\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\/"},"wordCount":302,"publisher":{"@id":"https:\/\/www.s22digital.com\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.s22digital.com\/en\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\/","url":"https:\/\/www.s22digital.com\/en\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\/","name":"Seafood 2026 Trade Show | S22 Digital","isPartOf":{"@id":"https:\/\/www.s22digital.com\/en\/#website"},"datePublished":"2026-04-20T21:38:43+00:00","dateModified":"2026-07-18T19:33:07+00:00","description":"S22 Digital supported communication and outreach at Seafood 2026 in Barcelona, helping an industrial refrigeration committee connect with a strategic sector.","breadcrumb":{"@id":"https:\/\/www.s22digital.com\/en\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.s22digital.com\/en\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.s22digital.com\/en\/seafood-2026-trade-show-presence-outreach-and-a-strategic-sector-fira-de-barcelona\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.s22digital.com\/en\/"},{"@type":"ListItem","position":2,"name":"Seafood 2026 Trade Show: Presence, Outreach and a Strategic Sector (Fira de Barcelona)"}]},{"@type":"WebSite","@id":"https:\/\/www.s22digital.com\/en\/#website","url":"https:\/\/www.s22digital.com\/en\/","name":"S22 Digital","description":"Events, communication, technology, artificial intelligence and consulting agency.","publisher":{"@id":"https:\/\/www.s22digital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.s22digital.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US","alternateName":"S22 Digital"},{"@type":"Organization","@id":"https:\/\/www.s22digital.com\/#organization","name":"S22 Digital","url":"https:\/\/www.s22digital.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.s22digital.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.s22digital.com\/wp-content\/uploads\/2021\/12\/cropped-cropped-Disen\u0303o-sin-ti\u0301tulo.png","contentUrl":"https:\/\/www.s22digital.com\/wp-content\/uploads\/2021\/12\/cropped-cropped-Disen\u0303o-sin-ti\u0301tulo.png","width":347,"height":152,"caption":"S22 Digital"},"image":{"@id":"https:\/\/www.s22digital.com\/en\/#\/schema\/logo\/image\/"},"legalName":"S22 Digital, S.L.","email":"info@s22digital.com","telephone":"+34 921 70 33 22","sameAs":["https:\/\/www.linkedin.com\/company\/73455807\/"],"address":{"@type":"PostalAddress","addressLocality":"Madrid","addressCountry":"ES"},"contactPoint":[{"@type":"ContactPoint","contactType":"customer service","telephone":"+34 921 70 33 22","email":"info@s22digital.com","areaServed":"ES","availableLanguage":["es","en","fr"]}]},{"@type":"Person","@id":"https:\/\/www.s22digital.com\/en\/#\/schema\/person\/6a48395bea78715f8a41de0c319911d0","name":"S22 Digital","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bc268f337a98ecce7a6b170b26bbaf0b4d77ef2ee26295838e2bf95e41603961?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bc268f337a98ecce7a6b170b26bbaf0b4d77ef2ee26295838e2bf95e41603961?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc268f337a98ecce7a6b170b26bbaf0b4d77ef2ee26295838e2bf95e41603961?s=96&d=mm&r=g","caption":"S22 Digital"},"sameAs":["https:\/\/www.s22digital.com"],"url":"https:\/\/www.s22digital.com\/en\/author\/s22digital\/"}]}},"modified_by":"S22 Digital","_links":{"self":[{"href":"https:\/\/www.s22digital.com\/en\/wp-json\/wp\/v2\/posts\/19032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.s22digital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.s22digital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.s22digital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.s22digital.com\/en\/wp-json\/wp\/v2\/comments?post=19032"}],"version-history":[{"count":2,"href":"https:\/\/www.s22digital.com\/en\/wp-json\/wp\/v2\/posts\/19032\/revisions"}],"predecessor-version":[{"id":19911,"href":"https:\/\/www.s22digital.com\/en\/wp-json\/wp\/v2\/posts\/19032\/revisions\/19911"}],"wp:attachment":[{"href":"https:\/\/www.s22digital.com\/en\/wp-json\/wp\/v2\/media?parent=19032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.s22digital.com\/en\/wp-json\/wp\/v2\/categories?post=19032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.s22digital.com\/en\/wp-json\/wp\/v2\/tags?post=19032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}